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China Great Wall brand has a long history. As the pioneer and leader of China's independent computer industry, Great Wall brand has a wide range of industry cognition and group impression. In the past year, the company has continuously expanded the market influence and reputation of the Great Wall brand by holding several influential market activities, and the brand connotation and brand value have been steadily improved.In the future, China Great Wall will rely on its strong R&D strength, market expansion ability and brand influence to continuously promote the in-depth development of the innovation industry, provide solid support for the digital transformation of all walks of life, and help China's innovation industry to a higher level.China Great Wall brand has a long history. As the pioneer and leader of China's independent computer industry, Great Wall brand has a wide range of industry cognition and group impression. In the past year, the company has continuously expanded the market influence and reputation of the Great Wall brand by holding several influential market activities, and the brand connotation and brand value have been steadily improved.

Second, technological innovation and R&D strengthFirst, strategic positioning and core competitivenessChina Great Wall has newly established an international market leading group and a financial market leading group, exploring the organization mode of cross-enterprise market development, strengthening cooperation and coordination with partners, and keeping a close eye on the target to grab the market. The terminal products of the industry have maintained their advantages in STM, business card printing, intelligent teller machines, ITM and other projects, and won the bid for several demonstration projects, becoming the only pilot supplier of China Industrial and Commercial Bank. Great Wall Power Supply, a key component product, has achieved mass production in five key R&D projects, including DIYATX750-1200 full-module gold medal power supply and high-end customized communication power supply. The printing business established a sales system and an industry distribution system, and settled in four major e-commerce platforms in JD.COM, Tmall, Pinduoduo and Tik Tok, achieving breakthroughs in finance, central enterprises and systems and equipment industries. In terms of international business, we will accelerate the establishment of overseas offices in North America, the European Union, Africa, Southeast Asia and other regions.

Second, technological innovation and R&D strengthThird, market expansion and brand influenceChina Great Wall Science and Technology Group Co., Ltd., as the main force of the computing industry under China Electronics, not only showed excellent comprehensive strength in the field of innovation, but also won the title of "Top 100 Innovation Enterprises in China in 2023", which showed its key role in promoting the development of national innovation industry. This paper will deeply discuss the strategic positioning, technological innovation, market expansion and brand influence of China Great Wall in the field of innovation, and show its elegant demeanor as an industry leader.